Optimum's Gold Standard 100% Whey™ has won the Supplement Of The Year and Protein Powder Of The Year awards for 2005, 2006, 2007, 2008, 2009 and 2010! Since the very beginning, Optimum Nutrition has raised the standard by which all other whey protein supplements are judged. The proprietary blend includes:

• Microfiltered Whey Protein Isolates
• Ion-Exchange Whey Protein Isolates
• Ultrafiltered Whey Protein Concentrate
• HydroWhey Hydrolyzed Whey Peptides

ON's MOST VALUABLE MUSCLE BUILDING PROTEIN YET

By combining the absolute finest ingredients with a series of highly specialized processing techniques Optimum Nutrition (ON) has created its most valuable muscle building protein yet. Everything about Platinum Hydrowhey® was designed with an uncompromising attitude toward performance - both in the gym and your shaker cup.

• Made With advanced Hydrolyzed Whey Protein Isolates for Faster Delivery
• 30 Grams of Ultra-Pure Protein Per Serving
• Nearly 9 Grams of Leucine, Isoleucine, and Valine (BCAAs)
• Includes Patent-Pending ACTITOR™ Peptides
• No Lactose or Cholesterol
• Contains Digestive Enzymes for Enhanced Utilization*
• Instantized to Mix Easily With a Spoon

What gets done in the weight room doesn't build lean mass. It's the completeness of your routine that counts. Start recovering and rebuilding strength, power and size with ON's advanced all-in-one muscle builder. Platinum Hydrobuilder™ is built on a foundation of staged-delivery proteins - from fast Hydrolyzed Whey Protein Isolates & Hydrolyzed Egg Albumen to slower Micellar Casein. It's enhanced with CreaPep™ nutrient delivery peptides, BetaPower™ Natural Betaine and Micronized CreaPure® Creatine. There's over 13.5 grams of Essential Amino Acids, but only 180 calories per serving. For the ultimate comprehensive muscle constructor, build with the best: Platinum Hydrobuilder™ by ON.

Sometimes slower is better - especially when it comes to the rate of protein digestion. While rapid protein absorption is desirable immediately before or after exercise, delayed release is probably more beneficial throughout the remainder of the day.

Casein proteins are pH sensitive and gel in the acidic environment of the stomach. As a result, it can take more than twice as long for caseins to be broken-down into their amino acid subcomponents than whey and other proteins. Because of their unique time-released qualities, caseins are aptly described as anti-catabolic or muscle-protecting proteins.

Beyond The Basics

• 24 g Instantized Blend of Slow-Digesting Casein-Based Proteins
• Rich in Highly Anti-Catabolic Micellar Casein
• Over 9 g of BCAAs, Glutamine, and Glutamine Precursors per Scoop
• Only 3-4 g of Carbs

• Micro-Dosed, NO-Loading, NO Cycling-Off
• Supports strength, endurance, and muscle recovery.
• No additives, no stimulants, and no banned or illegal substances.
• Can be safely used before, during and after any competition. There is no risk of failing a drug test supplementing with CON-CRET.
• Made in the USA and complies with strict cGMP standards.

Each serving supplies a full 5 grams (5000 mg) of 99.9% pure Creapure(tm) brand Creatine Monohydrate. The patented production method used to produce this Creatine yields a tasteless, odorless powder that mixes easily into water or juice and does not readily settle to the bottom. As a result, the gritty taste or texture you may have experienced with other Creatine powders is not associated with this product.

Beyond The Basics

• Made with CreaPure Creatine
• Micronized to Stay Suspended in Solution Longer
• Unflavored
• No Fillers or Additives
• Wide Variety of Sizes Available
• Supports STRENGTH & POWER

Dextrose, or glucose as it's also known, is a monosaccharide that is approximately 30% less sweet than pure or refined cane sugar, and is not associated with either fructose or lactose. It is derived entirely from corn, making it natural, effective, and easily utilized by the body. Its fine texture and moderate sweetness make dextrose versatile for a wide range of applications. However, it offers an especially important effect for athletes. As a simple sugar, it is well-tolerated by most individuals, and can be consumed before, during and after the most intense training sessions.

From an athletic performance perspective, dextrose can help ensure that hard-worked muscles are not deprived the protein and nutrients they need to recover, repair and replenish.* Dextrose has a high glycemic index (GI) rating which allows it to enter the bloodstream very quickly.* This action stimulates a powerful and almost instantaneous insulin response.* Insulin is a natural hormone with strong anabolic properties that helps drive nutrients into the cells of hungry muscle fibers, such as creatine monohydrate, beta-alanine, L-arginine, L-carnitine and others. NOW^® Dextrose Powder is 100% pure and manufactured under NOW's strict quality standards.

Whereas proteins help with muscle rebuilding, carbs refuel and replenish. Of the various types available, Waxy Maize Starch and Trehalose are two of the best. Waxy maize starches are long-chain, highly-branched, exceptionally-dense complex carbohydrates that are rapidly absorbed. Trehalose is a much smaller, slower-digesting molecule comprised of two unusually linked glucose sugars. Together, these carbohydrates provide immediate and intermediate energy, top-off glycogen stores, and aid with nutrient absorption. That's why they're the foundation of our Glyco-Maize formula. Unlike other high-carbohydrate formulas that you may have used in the past, Glyco-Maize is designed to be used often and in greater amounts. Added Carbogen enzymes help ensure fast, easy digestion without bloating or cramping. So, when you're ready to power-up your pre-, during- & post-workout drinks and shakes to meet the intensity of your sports, you're ready for Glyco-Maize.

BCAA 1000 contains a balance of Branched Chain Amino Acids, which are building blocks of muscle mass and size. Metabolized directly in the muscle, BCAAs, may improve nitrogen retention by sparing other amino acid groups for repair and rebuilding. The Branched Chain Amino Acids (BCAA's), so named because of their unique branched chemical structure, are essential in that the body cannot make them from other compounds. In recent times, these amino acids have been investigated for their potential anticatabolic (preventing muscle breakdown) and anabolic (muscle building) effects.

NOW Branched Chain Amino Acids (BCAA's) are 3 essential amino acids which are abundant in muscles. The branched chain amino acids Leucine, Isoleucine and Valine are three of the eight essential amino acids that the human body must receive in food. These amino acids cannot be synthesized in the liver.